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  • 04 Aug 2021

    Style Profiles:

    Kent Ward

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    Jarret Beaudis founer and  lead designer
  • Name: Kent Ward

    Where do you hail from: I grew up in a small logging town in the PNW, but currently living in the Bay Area, CA.

    Instagram Handle: @kentjward

    Item styled: The Flannel Shirt Jacket in Adventure

    Feedback to our Visitors: (Please speak about how you truly feel about the product)

    I own a few pieces from SIG but my favorite is the flannel shirt jacket in the Adventure color way. It’s thick, it’s warm, the colors and pattern are stunning, and like everything from SIG the thing oozes quality and craftsmanship that you just don’t readily find in this mass-produced, fast-fashion world.

    What's your take on Mens Clothing Style:
    I worked in the fashion industry for 15 years and for me clothing style is a very personal thing. With men’s clothing we often don’t get the same array of options to stand out that women do, especially in more formal wear or business attire.

    Everyone starts looking the same - so when we dress for us, we need to make that statement a part of our personal brand. Don’t be afraid of color, don’t be afraid to pattern mix, accentuate the masculine and feel confident. When you look good, you feel good, and that’s what fashion, clothing, and style are all about. It’s an expression.

    I want my expression to harken back to my roots in the rugged mountains of the Pacific Northwest. This is where I’ll always feel at home, so I will take raw denim, tough work boots, and a high-quality made in America flannel just about anywhere and feel right at home. I want every piece I wear to be an investment, crafted by artisans, and made to last. If that means I only have 2 pairs of jeans and I need to rotate through the same three shirts, I’m totally cool with it. Dress for you, fuck the rules, and live your best life!

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    04 Aug 2021