Premium Urban Essentials

Premium Urban Essentials

Discover the Baja Flannel Shirt Jacket—an American-made flannel built for spring and beyond. Inspired by the rich textures of Mexican ponchos and serapes, this rugged yet refined shirt jacket blends durability, comfort, and timeless style. Available in Sage, Blue, and Terracotta, it’s the perfect transitional layer for any occasion. Read more to find your new favorite staple.

Signature Innovation Group is rolling strong into 2025! After another roadside adventure with Sig One, we’ve expanded our fleet with Sig Two and are gearing up for an exciting year. Our Loom Collection is now 20% off, and the iconic Teal Flannel is retiring after five years—grab yours before it's gone! Plus, save $20 on the Color Burst Flannel with code BURST20. Stay tuned for our Spring 2025 Collection drop next week, featuring lightweight Baja-weave flannels. Catch us in San Francisco’s Hayes Valley on Feb 15-16!

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